FOR IMMEDIATE RELEASE

Wigs for Kids and CareFlash Collaborate to Support Kids where Hair Loss is Driven by Burns and Healthcare Circumstances

HOUSTON, February 15, 2008 --

Wigs For Kids and CareFlash have joined forces to deliver unprecedented support to families whose children are experiencing hair loss due to chemotherapy, radiation, alopecia, burns and accidents.

According to Susan Yaroma-Ross, Executive Director of Wigs for Kids, "We look forward to working with CareFlash, especially to help children and families stay in touch, and to help more children experiencing hair loss. Wigs for Kids' passion surrounds donating free, custom-made wigs to children to help them look themselves. Over time we have provided thousands of children with customized, high-quality hairpieces. We're excited that our alliance with CareFlash will surely make a difference for children in need. Beyond the community building feature, the targeted videos CareFlash delivers really resonate with the people that we serve." Here are a few examples:

Burns

Cancer

Chemotherapy

 

According to Austin Faught, CareFlash VP of Business Development, "We are proud to support Wigs for Kids. Throughout CareFlash.com we're hosting links to allow families to conveniently access these great services... and to help people make hair donations or support Wigs for Kids financially."

Jay Drayer, CareFlash founder added, "The service provided by Wigs for Kids is phenomenal. The hairpieces they produce are amazingly real looking... indistinguishable from a child's own hair. I was amazed to learn that it requires anywhere between 12-25 donated ponytails to produce each hairpiece."

http://eon.businesswire.com/images/quote_left.gifWigs for Kids' passion surrounds donating free, custom-made wigs to children to help them look themselves.http://eon.businesswire.com/images/quote_right.gif

 

About CareFlash

We deliver unprecedented healthcare advocacy and world class education to people in the richest circumstances imaginable, while offering unique philanthropic benefits to healthcare-related foundations, advocacy groups, religious institutions, etc. What CareFlash does is unique and unprecedented... and free.

When someone learns that they (or their loved one) have been diagnosed with a chronic healthcare challenge, a flurry of painful emotions appear ranging from fear and feelings of aloneness, to anxiety, uncertainty and even depression. As families begin the process of navigating through this experience together, it commonly becomes clear that people are unprepared and inexperienced at the realities of serving as a caretaker. CareFlash addresses these challenges, empowering our users to do the following:

Establish private and secure online communities around a loved one in order to share and facilitate updates, discussions and well-wishes

In addition, CareFlash delivers unique philanthropic benefits to healthcare-related foundations and institutions, advocacy groups and religious institutions via alliance partnerships that provide them fundraising and marketing... never at any cost to them.